JamesAllen.com – a fast-growing diamond bridal jewelry ecommerce retailer - is looking for a Marketing Automation Specialist to join its Herzliya-based marketing team. They will be in charge of planning, creating and analyzing daily campaigns primarily across email and SMS, maximizing monetization across various customer segments.
Build emails in HTML in accordance with industry standards and best practices.
Create campaigns in email and SMS delivery systems, including audience segmentation rules, timing, and analysis of campaign performance.
Manage trigger-based campaigns throughout the customer lifecycle to maximize sales.
Ideate and execute CRM strategies that encourage customer retention and loyalty.
Customer Journey Mapping - Analyze touchpoints within the organization and capitalize on commercial opportunities.
Ensure the database is segmented effectively for targeted marketing activities.
Develop and execute testing strategies to identify the most impactful.
Track and report campaigns in order to guide improvements.
Ensure all campaigns comply with current best practices in the industry.
Work closely with the Head of CRM to develop a clear CRM strategy.
+3 years of relevant experience.
Proficient in HTML, CSS (strong technical orientation, feels comfortable with code).
Strong analytical skills including comfort with Excel, and data-driven marketer with ability to optimize performance based on data.
Understanding of CRM processes with a background in customer conversion, and retention strategies.
Native-level English (spoken and written) and familiarity with US consumer market.
Must have the ability to multi-task, stay well-organized and maintain attention to detail.
Collaborative and able to interact with cross-functional teams, including creative, media and developers.
A fast learner who is enthusiastic, creative and a self-starter.
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